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Hello (music video)

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"Hello"
ADELE HELLO MV
Music video by Adele
Released
October 23, 2016[1]
Length
6:06
Producer(s)
Nancy Grant, Xavier Dolan
Director(s)
Xavier Dolan
Adele video chronology
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"Turning Tables" "When We Were Young"
Video
Adele - Hello06:07

Adele - Hello

"Hello" is a music video for Adele's song of the same name, taken from her third studio album, 25. It was directed and co-produced by Xavier Dolan, and shot in the countryside surrounding Montreal, Canada.[1] The video premiered on her official website on the same day as the release of its accompanying single, on October 23, 2015.[2] The music video shows an emotional Adele, thinking about her previous boyfriend (played by Tristan Wilds), blaming herself for the break-up.[3] It is the first music video ever to be filmed using IMAX cameras.[4][5] The video also broke the previous Vevo Record by achieving over 23.2 million views within a 24-hour span.[6]

Dolan expressed enjoyment working with Adele, saying, "It was a privilege to direct the music video for Adele’s beautiful, heartbreaking song ‘Hello.' When I first heard it, all the images appeared clearly in my head – and her trust and generosity allowed me to work with abandon artistically and emotionally, like she always does. It made me extremely proud."[4]

The "Hello" music video was nominated for seven MTV Video Music Awards, including Video of the Year and Best Cinematography.[7]

ProductionEdit

Adele contacted Dolan for making her next music video after seeing some of his films. They quickly met in London, and Dolan got to listen to the song. He saw pictures and the story outlining in his head, and discussed them with Adele, whom agreed. Adele got to act, even though she considered herself being a terrible actor. She listened to "Jealous" by Labrinth for tearing up in one of the scenes where she calls her boyfriend.

ReceptionEdit

After the release of the video, Adele's use of a flip phone generated humorous news titles and tweets. Dolan discussed the topic in an interview with Vanity Fair, saying:

If it would have been an iPhone, in a close-up like that, people would have said she’d gotten money from Apple for an endorsement. There’s always something to say about something, especially when the topic is entirely useless. But the idea with that flip phone was also the dramatic and sonic effect of hearing it CLAP to end a conversation. A muted tap on a smartphone would have been so flat, dramatically speaking.[8]

The music video eventually broke the previous Vevo Record held by Taylor Swift's "Bad Blood" by achieving over 23.2 million views within a 24-hour span.[9][10] It also became the fastest video to reach Vevo certified status (100 million views), a title originally held by Miley Cyrus’ “Wrecking Ball.” It took "Hello" five days to reach the milestone. In comparison, it took "Wrecking Ball" six.[11] In January 2016, "Hello" became the 17th video to hit 1 billion views, and was the fastest one to do so, beaiting the record previously held by PSY. "Hello" greeted its 1 billionth view in 87 days, while PSY needed 158 days.[12]

GalleryEdit

Making of Edit

ReferencesEdit

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