Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets." It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet."
Adele is a member on the social networking site. She stated that she would start tweeting on the site if her fans began to follow the charity known as Drop4drop, in which her current boyfriend Simon Konecki is the CEO of. Soon after, she began tweeting.